An Executive Programme for Tourism Professionals - Managing Tourism after the Crisis


The Laboratory for Tourism Research and Studies, University of the Aegean, Greece organizes an executive summer school entitled "Managing Tourism after the Crisis - A Mediterranean Perspective" with the active involvement and support of the International Academy for the Study of Tourism. The seminar will take place in the beautiful island of Rhodes, Greece from Thursday 21st to Sunday 24th of May 2015.



The period after 2008 has been a period of crisis for many countries of the world, not least for those of the Mediterranean region. During the crisis, with their longstanding involvement in international tourism, the countries around the Mediterranean faced many similar issues in relation, for example, to market demand, maintaining competitiveness, and securing investment, product development and employment.  Now that the world economy is emerging from the economic crisis the same countries are taking stock of their futures in tourism and finding ways of securing or re-establishing their positions as leading world tourist destinations. This short executive programme brings together some of the leading world academic specialists in tourism to work with leaders of tourism from across the Mediterranean region. The aims of the Executive Program are to:


  • explore the key issues for tourism in the region
  • share experiences and developments from the region and from other parts of the world
  • identify the current challenges and opportunities for Mediterranean tourism



The programme is designed for those involved in tourism at a senior level, from the private, public or voluntary sectors and from the Mediterranean region. It is most suitable for those with strategic responsibilities relating to the development of their organisations to meet future challenges. Likely participants will be from hospitality, attractions, transport and travel trade organisations, from tourism destination management and marketing bodies, from government departments with responsibility for tourism and from consultants, research analysts and investors.



The programme is designed to provide experiences and knowledge from the world at large and to use this to focus on the Mediterranean experience. With this in mind, the programme starts with an interactive session identifying the big issues facing tourism in the region. This will then provide themes to be explored during the remainder of the programme. Throughout, the emphasis is on strategic issues and change but with opportunities to consider operational implications in the discussion sessions. The scope is on tourism as a whole


Four major topics, which form key elements of the framework for future tourism development, provide the structure for the programme. Each of these will be led by world specialists and will embrace worldwide, as well as Mediterranean knowledge and experiences, followed by a panel discussion session including representatives from the region, designed to focus on regional experiences and opportunities. The four topics are:


Markets and marketing: to explore what is happening to markets for tourism, with examples from different parts of the world, and how new technologies are transforming the marketing environment.

Human resources: to review the changing patterns of employment in tourism and education for tourism and the issues faced by employers.

Destination development: to consider the nature of and changes in the development of destinations to meet future needs of the key stakeholders.

Maintaining competitiveness: to review what constitutes a competitive destination and how competitiveness is achieved and maintained.


For further information on the Programme, please visit:

Don’t forget to fill the application form available at: 

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Graduates of our school

Adam Klavík


I got my bachelor’s degree in VŠERS in České Budějovice and moved to VŠO in Prague for my master’s degree. And I don’t regret it – VŠO is much more similar to a public school and the quality of teacher is 100% better. For example Ms. Palatková, who taught me, is a big name in the tourist industry.

Jan Šrámek


On VŠO, I have learnt to be independent and gained practice in my field. In all places where we went within the scope of student competitions, we have been winning awards. Already during my studies I became a part of the organisational structure of few projects in tourism. I can’t wait till I start working full-time.

Petra Benešová


I have graduated from VŠO and now I even teach there. Much has changed over the years – the school keeps going forward, is now more focused on practice, the subjects are more technical and more narrowly focused. Even though the competition on the market is huge, VŠO getting on very well and I can recommend it easily.

Jana Valentová


Graduated from: VOŠ - acting, Academy of Physical Education and Sport PALESTRA, University College of Business. Motto: Do not be an oaf in life and a liar on the stage! „Which title do you use then? „None.“ Laugh. „After all, it is more important what I have in my head.“

Kristína Jíšová


VŠO is one of the few schools in the Czech Republic, which really focuses on practice. During the studies, we have for example: worked on projects, whose results were inspected by the National Heritage Institution. A lot of the lectures were also led by external lectors, so we were learning things as they were applied in real life.

Simona Kremerová


Simona works as a Program Coordinator in the company Smaller Earth. In year 2009 she took part in a work stay in New York. She spent three and a half year in England and worked for an Australian travel agency. Work never bothered Simona and that is why, when she got the opportunity to go to America as kitchen help, she did hesitate. She gathered experience, found new friends and travelled through some parts of the United States with the money she earned. That is how job opportunities in England or Spain opened up to her.

Jakub Velička


He studied aviation theory on the Oxford Aviation Academy. He went through practical training in Czech Republic and Poland. He is a holder of CPL/ME/IR licences. 

Jaroslava Kolářová


Jaroslava has finished a study stay in Italy. During her studies she works in the hotel industry. She can speak Italian, English, French and a bit of Spanish. Jaroslava has always known what she wanted to reach in life and tries to reach that, no matter how impossible that might seem to someone. You will not find words such as “not possible”, “I don’t have a chance” or “I will not try” in her vocabulary.

Barbora Malá


Barbora has worked as a call centre questioner or a project manager. She has newly started as a VŠO Marketing Manager and leads the Client centre. Her hobbies are travelling, volleyball and cycling.